Genuine brands or high quality counterfeits: An investigation of luxury consumption in China

Opportunity for luxury brands in China

Understanding luxury consumption in China: Consumer perceptions of best-known brands

☆ The authors gratefully acknowledge financial sup Science Foundation of China (08CTQ008), the National China (70832001, 70902017), the Shanghai Pujiang Ta Competitive Research Grant from Hong Kong Polytech authors thank two anonymous reviewers and the gue Megehee, for their insightful comments on content acknowledge the revision suggestions by Alison Lloyd version of this article. ⁎ Correspond...

Evidence for two facets of pride in consumption: Findings from luxury brands

This paper documents the multifaceted nature of pride in consumer behavior. Drawing on recent psychological research on pride, we provide evidence for two separate facets of pride in consumption. In a series of studies, we propose a model wherein luxury brand consumption and pride are systematically interrelated. Whereas authentic (but not hubristic) pride leads to a heightened desire for luxur...

Why Do Consumers Buy Counterfeit Luxury Brands?

Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey B...

political economy of china in central asia

this research is about the political economy of china in central asia. in this research the political & economic interactions affected on chinas political economy in central asia are examined. chinas goal of presence in central asia including political-security, economic and energy goals is described in one part. in another part, the trade relations between china and central asian countries ar...